By this time next week, nearly every carrier will only accept applications on PBR compliant products. This will be a greater reset for our industry than January 1st, 2020 ever could.
This is a reset in the fundamental methods that our products are reserved for. A shift of this magnitude has never been undertaken in our industry. However, next Monday, or a few weeks from now on January 1st, the most important piece of the Life Insurance industry will remain stagnant: Clients need for insurance and your ability to get them the best policy to suit their needs.
So, while the reserve requirements can change, the CSO tables can change, the names of products can change, your ability to offer your clients piece of mind remains. As always, we look forward to assisting you along the way.